What is Inbound Marketing?
& How Inbound Marketing can help your company increase traffic, leads and customers.
Whether you’re ready or not, marketing has already been disrupted.
With Inbound Marketing your customers come to you!
The definition of Inbound Marketing is: “A holistic, data-driven approach to marketing that attracts individuals to your brand and converts them into lasting customers”.
People’s behaviours have changed.
They’re tuning out traditional marketing tactics and the old marketing playbook is broken.
94% of viewers skip TV ads
94%
91% unsubscribe from e-mail
91%
To attract new customers marketers have to provide something their customers will love.
What Makes Inbound Different?
Traditional Marketing VS Inbound Methods
Traditional
- Cold Calling
- Cold Emails (SPAM)
- Interruptive Ads
- Marketer-centric
Inbound
- SEO
- Blogging
- Attraction
- Customer-centric
By using inbound marketing, your customers will come to you.
Using inbound marketing can turn strangers into customers and promoters of your business
The Inbound process.
Why use Inbound Marketing?
Using inbound marketing can turn strangers into customers and promoters of your business
- Inbound Creates More Leads
- Inbound Marketing works across industries
- Inbound is the dominant marketing strategy for companies with fewer than 200 people
- Inbound efforts achieve higher ROI than outbound regardless of total marketing spend.
- 84% of small businesses are predominantly using inbound marketing.
- 3 out of 4 marketers across the globe prioritize an inbound approach to marketing.
Brandsplash creates measurable digital marketing strategies for companies that want to grow. By assessing your business goals we help you to build a comprehensive digital marketing strategy that drives results.