Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service.
Some examples of lead generators are job applications, blog posts, coupons, live events, and online content.
Simply put, “It is a process of finding unique ways of attracting people to your business by offering useful information and tools to get them naturally interested in what the business has to offer.”
The goal is to introduce potential customers to your business and get them on the path to eventually buying from you.