What is Lead Generation?
GET BETTER RESULTS with Qualified leads from your digital marketing
Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service.
Some examples of lead generators are job applications, blog posts, coupons, live events, and online content.
Simply put, “It is a process of finding unique ways of attracting people to your business by offering useful information and tools to get them naturally interested in what the business has to offer.”
The goal is to introduce potential customers to your business and get them on the path to eventually buying from you.
How do we generate leads for your business?
The steps of the lead generation process.
The form on your landing page consists of a series of fields that collect information in exchange for the offer. Forms are typically hosted on landing pages, although they can technically be embedded anywhere on your site. Once a visitor fills this out — voila! — you have a new lead! (That is, as long as you’re following lead-capture form best practices.)
Lead Generation Marketing
use various promotional channels to drive traffic
Once you put all these elements together, you can use your various promotional channels to drive traffic to your landing page to start generating leads.
But what channels should you use to promote your landing page? Let’s talk about the front-end of lead generation — lead gen marketing.
A look at this chart shows the flow from promotional marketing channels to a generated lead.
There are even more channels you can use to get visitors to become leads.
Learn more about how we can help your revenue grow……
Brandsplash creates measurable digital marketing strategies for companies that want to grow. By assessing your business goals we help you to build a comprehensive digital marketing strategy that drives results.