01. Technical Audit
Before we optimise anything, we need to understand what’s working and what isn’t. We run a comprehensive technical audit of your website covering page speed, mobile usability, crawlability, internal linking, meta tags, schema markup, Core Web Vitals, SSL status, and indexing issues. This isn’t a generic automated report — we review the findings and prioritise the fixes that will have the biggest impact on your rankings.
02. On-Site Optimisation
With the audit complete, we fix what’s broken and optimise what’s underperforming. This includes rewriting meta titles and descriptions for your target keywords, improving heading structure, optimising images for speed, fixing internal linking, adding schema markup, and ensuring your site meets Google’s Core Web Vitals thresholds. Every technical change is designed to make it easier for Google to understand what your site is about and rank it accordingly.
03. Content & Keyword Strategy
Rankings are built on content. We research the keywords your customers are actually searching for, analyse what your competitors are ranking for, and build a content plan that targets the terms most likely to drive qualified traffic. This might mean optimising existing pages, creating new service pages for specific keywords, or building a blog strategy that establishes your authority in your industry. We focus on keywords that bring buyers, not just browsers.
04. Ongoing Monitoring & Optimisation
SEO isn’t a once-off project. Google’s algorithm changes, competitors publish new content, and your business evolves. We monitor your rankings, traffic, and technical health continuously through DM3 and make adjustments every month — refining keyword targeting, updating content, building internal links, and fixing any new technical issues before they affect your rankings. Monthly reports show you exactly what was done and what changed.