An e-commerce website is a beast of a different colour.
To start and run a successful e-commerce website there are certain necessities that will make your journey much easier.
Firstly, let’s look at the 4 P’s of marketing.
We know we will sell products online. Your online shop will sit on a domain. Choose a domain name that will compliment your products, but also keep in mind that the domain name is an important Search engine optimisation aspect. Your domain name ideally needs to describe your core business, but it is not always possible to do that in a short as possible manner.
Is there a demand for your product? How will you get the sold product to your customer? Do you need a shipping plugin to automate shipping price calculations and collection from your shipping provider or courier company.
How will you promote your online store? There are multiple ways to do this: Google Ads Facebook Twitter Instagram A mix of the above will most likely get the best results.
Is your pricing competitive? Can you still make a profit with your current pricing strategy?
Once you have the 4 Ps of marketing in place, other common requirements for an e-commerce website will include: